Innovation is the art of creating a cost effective solution for existing challenges that serve the market place in a better way than what currently is being used. This is what our products are about. Our waterproofing for example is a single component powder based product that just needs to be mixed with water and it is as easy to apply like a cementitious product, but it's chemical resistance after curing is covering extreme acids, extreme alkaline and any organic solvents. This is truly innovative!